in a name

Our name is a combination of the words 'Athlete' and 'Strategy'. While it might take some practice to say (spoken as ath-lē-teh-jē), we understood while creating this brand that having the right strategy was going to be an essential component of its success. This remains true for almost everything we do.

Athletegy reminds us of the relationship between preparation and success both inside the gym and out. Names are important. The substance behind them can be even more so.